Mr. Jim Ruta, RHU, EPC
CIEPS Advisory Council & Faculty Member
Toronto, ON

From “The Street” to “Head Office” and back, Jim Ruta has done it all.  He started out in the life insurance business at age 22.  He ended up leading a multi-million dollar life insurance agency with more than 250 agents. 

Today, Jim is a sought after business tactician and President of Expert Institute.  Expert Institute operates TactiCollege™, a tactical business school that helps financial advisors streamline their business, sharpen their focus and take their business to the next level.  Expert Institute also writes advisor brochures, Web Sites and client communications. Many million- dollar producers use their unique “Expert Identity Packages”.  

Jim is an internationally acclaimed speaker, writer and consultant.  His articles have appeared in many advisor publications and he is a regular columnist for Canada’s Insurance Journal. His book “Expert Identity Marketing” is a must read. You’ll be inspired like many audiences around the world have, including at the Main Platform of the Million Dollar Round Table and The Great Eastern Centennial Celebration in Singapore.  Jim “gets it” and speaks your language like no one else.